Sara Cantor is a creative leader and human-centered designer focused on equity, inclusion and social innovation. After seven years using human-centered design to create new markets for corporate clients, she co-founded Greater Good Studio in 2011 to apply the process and principles of design to the more pressing challenges of the social sector. Her team of “pissed-off optimists” has helped nonprofits, foundations, and government agencies to build internal capacity for social innovation, create and prototype new programs and services, and sustain and scale their impact.